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The degree to which a piece of content is unique and not derived from existing published sources, measured by plagiarism and AI detection tools.
Content originality encompasses both plagiarism-free writing and human authorship. A truly original piece is neither copied from existing sources nor generated by AI. Modern content verification involves two checks: plagiarism detection (comparing against published sources) and AI detection (analyzing writing patterns). Search engines like Google prioritize original, human-created content that demonstrates experience, expertise, authoritativeness, and trustworthiness (E-E-A-T).